Rebrands and Collabs: A Look at Coachella and Stagecoach 2025

Cover Photo From Creative Commons

Welcome back! With all the festival events happening over the last few weekends, it’s the perfect time to reflect on who performed at the festivals and what sets them apart from others. Specifically, in this post, we’ll be looking at two of the most popular music festivals of the year: Coachella and Stagecoach 2025.

Coachella

One of the most popular events of the year is the Coachella Valley Music and Arts Festival. The music festival attracts influencers from all over the world and features some of the most famous artists, bands, and creators. This year, artists such as Charli XCX, who leaned into mainstream media, Lady Gaga, who debuted an exciting rebrand, and Benson Boone, who surprised fans with an unexpected collaboration, gave performances of a lifetime.

This year, Lady Gaga had a complete rebrand with the drop of her song “Abracadabra,” as well as the entire album Mayhem. It was an incredible way for her to debut her new era and build excitement about her upcoming tour. 

Charli XCX also had a fantastic show. She brought out creators who were not performing at Coachella, such as Troye Sivan, Lorde, and Addison Rae. This type of publicity creates a unique anticipation that keeps fans eager to attend all her shows while also keeping her shows in the headlines. Charli XCX also ended a summer trend that started with her album, BRAT. The term, coined “Brat Summer,” may be officially over after Charli mentioned several other artists’ “summers” and said it may be time to make way.

Another fan-favorite performance at Coachella was Benson Boone. Boone surprised fans with a performance of Bohemian Rhapsody with Brian May, a founding member of the band Queen. This is not only an incredible achievement but also a unique take to surprise fans with this cover. Not only did this collaboration shock fans, but Boone also performed a song that had not been released to the public yet and was not set to be released until a few days after Coachella ended. 

Thousands of influencers attend Coachella and broadcast the experience, shows, and interactions across hundreds of platforms. From things such as “#bratsummer” trending across TikTok to people anticipating the drop of Benson Boone’s new song, Coachella 2025 was a year for collaborations, rebrands, and strategic branding. 

Stagecoach

Now let’s take a look at Stagecoach, which takes place a few weeks after Coachella, a country music festival. This year’s headliners were Zach Bryan, Jelly Roll, and Luke Combs, with featured performances from Lana Del Rey, Nelly, T-Pain, and so many other artists. 

This year’s lineup of artists, including Lana Del Rey, Nelly, and T-Pain, introduced another side of Stagecoach that many fans aren’t familiar with. This cross-genre approach to Stagecoach brings in another set of fans who might go in hopes of seeing only their favorite artists, such as Lana Del Rey. Stagecoach embraced that a genre-specific festival can expand its reach and performances.  

Music festivals make headlines in the media for months after they happen. They are the anticipation and talk of the year for influencers, artists, and fans. Coachella and Stagecoach are no exception!

Charli XCX Set

Stagecoach