Cover Photo From Creative Commons
This week, we will be investigating corporate social responsibility campaigns. There are many campaigns to examine, but this week will be fascinating because we will examine Live Nation Entertainment’s Green Nation campaign. Live Nation Entertainment owns Ticketmaster, which has had its fair share of PR scandals. Many fans have experienced frustrating issues with getting tickets and waiting in endless queues, making it especially relevant when discussing concert production, campaigns, and public relations.
Live Nation Entertainment’s CSR
Live Nation Entertainment is a leader in live events, concert promotion, venue operations, and ticketing services. It promotes over 40,000 live events each year and sells over 500 million tickets through Ticketmaster. Live Nation Entertainment hosts large headlining music festivals such as Lollapalooza and Rolling Loud and has worked with global superstars such as Beyonce, Drake, and Taylor Swift.
With over 10,000 employees, its corporate social responsibility (CSR) initiatives strive for environmental sustainability, employee well-being, diversity, equity, and inclusion (DEI). Through these initiatives, Live Nation Entertainment aims to create a positive workplace culture, give back to the community, and leave the world better than they found it.
- Environmental Sustainability: Live Nation Entertainment pledges to zero waste goals by using reusable cups, implementing renewable energy options, and reducing emissions.
- Employee Well-Being: They provide a welcoming foundation to employees and promote their health and wellness. This is seen through their family support, career development, such as professional growth learning center classes, health benefits, such as dental, vision, and health insurance, and financial assistance, such as higher employee wages.
- Diversity, Equity, and Inclusion: Live Nation Entertainment offers employee resource groups. Additionally, its music investments that empower minority groups show its devotion to DEI initiatives.
Live Nation Entertainment: Green Nation
Photo from: Live Nation
As I mentioned, one of the most notable campaigns is their Green Nation campaign. This campaign works to support environmental sustainability. The Green Nation campaign works to deliver a 50% greenhouse gas reduction in Scope One and Scope Two emissions by 2030. Additionally, they pledge to zero waste in landfills by 2030 as well. Lastly, the company ended its sale of single-use plastics and implemented reusable TURN cups.
The Green Nation Campaign has been highly effective so far. Live Nation Entertainment has spread the word about its campaign through partnership promotion with artists such as Billie Eilish and Coldplay and partnerships with websites such as Reverb, a place to sell and buy instruments.
The messaging was seen in direct effect by eliminating single-use plastics with TURN cups at all of their events. The partnership with prominent name artists also works to spread the word and implement some of the initiatives. Their active social media presence reflects their devotion to environmentally friendly sustainability initiatives.
The Green Nation campaign aligns with Live Nation Entertainment’s overall brand and values through its pledge to environmental sustainability. Through all of the initiatives taken in the Green Nation Campaign, and after analysis of its corporate social responsibility, Live Nation Entertainment has shown its direct devotion to environmental sustainability through tangible, measurable, and direct results and upcoming pledges.
Live Nation Entertainment shows a pledge to their corporate social responsibility initiatives through their campaigns, employee wellbeing, diversity, equity, and inclusion. The Green Nation campaign has demonstrated how entertainment and environmental sustainability can go hand in hand. See you next week!
Degan Schloemann 
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