Cover photo from SHIFT
Written by Degan Schloemann, assisted and edited by AI Tools
Infographics are powerful tools in the world of communication. This week’s blog post is dedicated to exploring the strengths and shortcomings of different infographics. We’ll take a look at three examples that stood out to me, highlighting what they do well and where there’s room for improvement. Whether you’re trying to persuade, inform, or inspire, a well-designed infographic can help you do it faster and more effectively.
1. The ABCs of Public Relations by Erika Montgomery
This infographic does a great job of breaking down various areas of the public relations industry. It’s full of helpful tips, insights, and examples of success, making it an excellent resource for anyone curious about the field.
However, the amount of text can feel overwhelming. The balance between text and visuals leans heavily toward the former, which can be tiring for readers. While it includes some graphics, they don’t do much to reinforce or clarify the information. Adding data graphics, icons, or more imagery would help the content feel less dense and increase engagement.
Visually, the color palette sticks to a traditional “ABC” theme with bright red, green, and blue tones. While that’s consistent, introducing more complementary shades could create a more visually appealing infographic. With a few design tweaks, this infographic will be more appealing and easier for readers to follow.
2. Does PR Actually Work? by Axia Public Relations
This infographic is a standout. Created by a public relations agency, it answers its central question of “Is public relations effective?” It uses compelling data, engaging visuals, and a clever “office” theme with sticky notes and thumbtacks. I found this theme both fun and effective.
What makes it work so well? It’s clean, easy to follow, and visually balanced. There’s enough content to inform, but not so much that it feels crowded. It flows naturally from one point to the next, and the expert quotes add additional evidence and context without overwhelming the design.
This infographic combines information with clarity to create a seamless design.
3. The 5 C’s of PR by NVPReview
The final infographic focuses on the “5 C’s of PR. ” Its design is visually engaging, with vibrant colors that help each section stand out. It’s short, simple, and organized, making it accessible at a glance.
However, it feels more like a visual teaser than a complete piece. It is paired with an article that expands on the content; the infographic alone doesn’t offer much depth. Including brief definitions, supporting examples, or even graphics could give it more standalone value and enhance comprehension.
Final Thoughts
Infographics are storytelling tools. They combine text, data, and design to make complex information easy to grasp and forget. When used well, they can educate, persuade, and captivate simultaneously.
Thanks for joining me for this week’s deep dive into infographic design! Stay tuned for next week’s post. See you then!
Degan Schloemann 